El Poder De Las Palabras

The word for 'advertising' in Español, interestingly, is propaganda. Which in English is associated with a chiefly derogatory term, a biased opinion used to push ones point of view. The Spanish-speaking world - they call it like it is!

Working on the overall communication strategy for Proyecto Horizonte involves so many different areas. There's the overall project 'brand' that needs to be promoted, the women's handicraft group - Tantakuna, kindergarten and the school, micro enterprise units such as the Panaderia .... each element have activities to be organised, brand collateral and designs to be produced or centralised, online marketing, partnership programs .... it goes on and on.

The potential with our project is immense. I'm really enjoying working on all aspects - from our 'Cochabamba Cupcakes' to building a stronger relationship with the boutique Jalsuri designer stores that stock our products, to launching of the new website, and starting a girls group - finding professional women in the region to host discussion groups and inspire the children that presently cannot see past completing school, if that, before falling into the same social trap.

We're all seeking ideas and messages to change perceptions - about products we market, services we offer, projects we believe in, lives we want to save.

I was asked today why I chose a career in marketing. ... porque yo creo en el poder de las palabras (I believe in the power of words).

There is so much the project has to be proud of, and hopefully through all of the communication efforts, it will bring to light what is being done, what can be done, and how little it really does take to make a serious difference.

Watch this space and see how we can inspire you to help. It won't take much to convince you that there's so much you can do to help, even sitting at home, a million miles away.

In the meantime, you'll simply have to take my word for it.
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